数字化赋能中小包装企业绿色转型的困境与路径

朱方东; 高灵强

doi:10.19554/j.cnki.1001-3563.2026.19.022

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包装工程（技术栏目） ›› 2026, Vol. 47 ›› Issue (19) : 215-228. DOI: 10.19554/j.cnki.1001-3563.2026.19.022

绿色包装与循环经济

数字化赋能中小包装企业绿色转型的困境与路径

朱方东^*, 高灵强

作者信息 +

Dilemmas and Pathways of Digitalization-Enabled Green Transformation of Small and Medium-Sized Packaging Enterprises

ZHU Fangdong^*, GAO Lingqiang

Author information +

文章历史 +

摘要

目的在“双碳”目标与循环经济政策驱动下,中小包装企业绿色转型面临战略、资源与能力多重约束,既有研究对包装行业循环利用特征及中小企业困境缺乏系统解构。本文旨在诊断中小包装企业绿色转型的结构性困境,构建数字化赋能绿色转型的分析框架并据此提出实践路径。方法以资源编排理论为框架,遵循资源构建、捆绑与利用三阶段逻辑,结合文献研究与案例分析,诊断中小包装企业（重点是液态食品饮料塑胶包装企业）在数字基础设施、数据治理、再生材料利用、绿色设计、供应链议价与价值变现等维度的结构性困境。结果转型在资源构建阶段面临数字基建投入高企与数字化基础薄弱之困,在资源捆绑阶段面临技术与业务深度融合之难,在资源利用阶段面临生态位势薄弱与价值变现不畅之阻。结论数字化赋能遵循“特征驱动能力形成、能力支撑编排行动、行动达成转型结果”的逻辑,通过MVP模式夯实数字基础、AI驱动绿色能力内化、认证获取与生态融入实现价值杠杆,完成数据可视化-绿色能力化-价值杠杆化的阶梯式跃迁;路径落地有赖于企业、产业链与政府三方协同。

Abstract

Driven by the "dual-carbon" goals and circular economy policies, the green transformation of small and medium-sized packaging enterprises (SMEs) faces constraints such as absent strategic guidance, limited resource investment, and insufficient capability accumulation, while existing studies lack a systematic analysis of the material recycling characteristics of the packaging industry and the typical dilemmas of SMEs. This study aims to diagnose the structural dilemmas of SMEs in green transformation, construct an analytical framework for digitalization-enabled green transformation, and propose practical pathways accordingly. Taking resource orchestration theory as the core framework and following the three-stage logic of resource structuring, bundling, and leveraging, this study combines literature research with case analysis to diagnose the structural dilemmas of SMEs, particularly liquid food and beverage plastic packaging enterprises, across the dimensions of digital infrastructure, data governance, recycled material utilization, talent reserves, green design, supply chain bargaining power, and value realization. The results show that the transformation faces high digital infrastructure investment and weak digital foundations in the structuring stage, difficult technology-business integration in the bundling stage, and weak ecological positioning with blocked value realization channels in the leveraging stage. Digitalization enablement follows the logic that digitalization features drive capability formation, capabilities support orchestration actions, and actions deliver transformation outcomes. Through the MVP model to consolidate digital foundations, AI-driven internalization of green capabilities, and certification acquisition with ecosystem integration to achieve value leverage, enterprises accomplish a stepped transition from data visualization to green capability formation and then to value leveraging, supported by the tripartite collaboration of enterprises, the industrial chain, and the government.

导出引用

朱方东, 高灵强. 数字化赋能中小包装企业绿色转型的困境与路径[J]. 包装工程. 2026, 47(19): 215-228 https://doi.org/10.19554/j.cnki.1001-3563.2026.19.022

ZHU Fangdong, GAO Lingqiang. Dilemmas and Pathways of Digitalization-Enabled Green Transformation of Small and Medium-Sized Packaging Enterprises[J]. Packaging Engineering. 2026, 47(19): 215-228 https://doi.org/10.19554/j.cnki.1001-3563.2026.19.022

中图分类号： TB488

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