目的 针对包装企业绿色化与智慧化转型过程中存在的价值链协同不足、绿色目标与数字技术融合机制不清等问题,探究包装企业绿色智慧转型的全价值链重构路径及协同驱动机制。方法 以包装企业绿色智慧转型为研究对象,基于全价值链重构视角构建“绿色-智慧-价值”（Green-Smart-Value,GSV）协同驱动模型,选取四川省宜宾普拉斯包装材料有限公司开展案例分析,对模型路径及作用机制进行验证。结果 研究表明,绿色设计通过源头优化驱动价值创造,智能制造依托数字技术提升生产透明度、资源配置效率和环境绩效,数字服务推动包装价值向数据化、服务化延伸。全价值链重构促进包装企业由制造导向向价值创造导向转变,实现经济价值、环境价值与社会价值协同提升。同时,创新平台建设、数字能力提升和产业生态协同成为支撑企业绿色智慧转型的重要保障。结论 研究验证了GSV模型在包装企业绿色智慧转型中的适用性,为企业推进绿色低碳发展与数字化升级提供了系统化实践路径并为包装行业可持续发展提供理论参考。
Abstract
The work aims to explore the full value-chain reconfiguration pathways and synergistic driving mechanisms for the green-smart transformation of packaging enterprises, to address the issues of insufficient value-chain synergy and unclear integration mechanisms between green objectives and digital technologies such transformation. Taking the green-smart transformation of packaging enterprises as the research subject, this paper constructed a "Green-Smart-Value" (GSV) synergistic driving model from the perspective of full value-chain reconfiguration. A case study is conducted on Sichuan Yibin Plustec Packaging Materials Co., Ltd. to validate the model pathways and their operational mechanisms. The findings indicated that green design drove value creation through source optimization; intelligent manufacturing enhanced production transparency, resource allocation efficiency, and environmental performance via digital technologies; and digital services extended packaging value toward data-driven and service-oriented dimensions. The full value-chain reconfiguration facilitated the shift of packaging enterprises from a manufacturing-oriented logic to a value-creation orientation, thereby synergistically improving economic, environmental, and social values. Furthermore, innovation platform development, digital capability enhancement, and industrial ecosystem collaboration served as critical enablers for sustaining the green-smart transformation. In conclusions, this study confirms the applicability of the GSV model in the green-smart transformation of packaging enterprises, provides a systematic practical pathway for enterprises pursuing green low-carbon development and digital upgrading, and offers theoretical references for the sustainable development of the packaging industry.
关键词
包装企业 /
绿色智慧转型 /
GSV模型 /
全价值链重构 /
可持续发展
Key words
packaging enterprises /
green-smart transformation /
GSV model /
full value-chain reconfiguration /
sustainable development
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