目的 探索面向用户需求的液态食品饮料塑胶包装AR交互设计方法,提升包装的信息表达、交互体验和绿色回收引导效果。方法 构建以KANO-AHP-QFD为支撑的用户需求转化路径,采用KANO模型识别需求属性,运用AHP计算需求权重并通过QFD将用户需求转化为AR交互包装设计要素。以PET茶饮瓶为对象开展设计实践并进行用户体验评价与识别性能测试。结果 交互识别稳定、交互入口清晰和操作流程简洁为优先保障需求,成分信息呈现、产品信息溯源和轻量交互访问为重点优化需求。评价结果表明,AR交互包装在信息理解、交互满意度和绿色回收意愿等方面的评价高于普通包装并在不同测试条件下保持了较为稳定的识别性能。结论 该设计路径能够衔接用户需求识别、权重计算与AR设计要素转化,可为液态食品饮料塑胶包装的信息拓展、交互体验优化和绿色回收引导提供方法参考。
Abstract
The work aims to explore a user-need-oriented AR interaction design approach for plastic packaging of liquid foods and beverages, to improve information communication, interactive experience, and recycling guidance. A user need translation pathway supported by KANO, AHP, and QFD was developed. The KANO model was used to classify user needs, AHP was applied to calculate need weights, and QFD was employed to translate the weighted needs into AR packaging design elements. A PET tea beverage bottle was selected for design implementation, followed by user experience evaluation and recognition performance testing. Recognition stability, a clear interaction entry point, and a concise operation process were identified as foundational needs, while ingredient information presentation, product traceability, and lightweight AR access were identified as key optimization needs. The evaluation results showed that AR interactive packaging received higher ratings than conventional packaging in information comprehension, interaction satisfaction, and willingness to recycle, while maintaining relatively stable recognition performance under different test conditions. In conclusion, the proposed design pathway connects user need identification, weight calculation, and AR design element translation, providing a methodological reference for information extension, interactive experience optimization, and recycling guidance in plastic packaging for liquid foods and beverages.
关键词
液态食品饮料 /
塑胶包装 /
智能包装 /
AR交互 /
绿色回收
Key words
liquid foods and beverages /
plastic packaging /
smart packaging /
AR interaction /
green recycling
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