It aims to explore the application and development strategy of folk art in graphic design. Folk art thought development and the connotation of graphic design is rich in two aspects as the theoretical support, respectively, from the argument of poster design, packaging design and logo design three examples, finally it discusses the development of graphic design in folk art. The unique form of folk art, rich content into the graphic design, is a breakthrough in traditional graphic design limitations, to create a new, rich in national characteristics of the design of the best selection.