It aims at improving characteristic expressions that are lacked in Jiangxi tourism products’ packaging; especially its communicative function under different language environment has not been extended. The method to solve this problem is to fully consider many factors such as different cultures, politics, economics as well as intellectual property by designing patterns and inscriptions internationally, to emphasize packaging’s brand awareness, to improve technology standards of packaging materials, and to integrate Jiangxi’s cultural elements with tourism products’ packaging design through visual communication. Breaking language and culture barriers in the export of Jiangxi goods as well as designing patterns and inscriptions that can be recognized by the domestic and foreign tourists is to attract foreigners and promote the purchase; improving packaging cultural connotation as well as meeting related immigration laws and regulations is to achieve packaging design’s economic and cultural value.