Fusion and Application of Artistic Conception of Chinese Ink in Packaging Design of Teas

WANG Ke-ben

Packaging Engineering ›› 2017 ›› Issue (10) : 201-204.

Packaging Engineering ›› 2017 ›› Issue (10) : 201-204.

Fusion and Application of Artistic Conception of Chinese Ink in Packaging Design of Teas

  • WANG Ke-ben
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Abstract

It aims to study the artistic mixture of the traditional Chinese ink painting expression with the design of the tea bags. Through the elaboration of the elements in Chinese ink painting and their artistic expression, it explains that the use of characters, graphics, and colors of water and ink in the visual design of the tea bags can strengthen the artistic appeal and visual impact of the packaging. As a result, the traditional Chinese ink painting, with its simple strokes, unity of form and spirit, feature of revealing the essence and spirit of the objects, naturally agrees with the tea culture in terms of minimalism. Therefore, the mixture can realize the perfect combination of the external characteristics and the intrinsic implication of the packaging.

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WANG Ke-ben. Fusion and Application of Artistic Conception of Chinese Ink in Packaging Design of Teas[J]. Packaging Engineering. 2017(10): 201-204

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