It aims to explore the innovative application strategy of font design in modern graphic design. Based on the design of the font design and development of clues, combined with the font design in graphic design of the three principles of application, it analyzes and summaries the design of the font design in the poster design of innovative applications. The text has the powerful function of conveying information, appropriate and novel font design can help the modern graphic design rich cultural connotation, pass the effective information, and achieve a better visual effect.