It aims to discuss the design elements and design methods of the intangible cultural heritage of Chongqing Rongchang cultural and creative products. From the Chongqing Rongchang Chinese Linen cultural and creative product design, based on the analysis of empirical analysis, creative design elements, it puts forward the effective method of creative design theory, to construct a non rigorous, scientific papers product development system. Through the comprehensive design practice of Rongchang Chinese Linen craft, shape and texture of the construction and innovation of design elements and design methods, it puts forward the design path of effective innovative cultural and creative products of intangible cultural heritage.