It aims to analyze the convergence of the APP interactive experience design of smart phone video, and discusses the strategy of innovative design. It carries on the analysis of the convergence performance of the video APP interactive experience design, taking Tencent video, Iqiyi, Youku video as an example. It tries to find out the reason of the convergence of APP interactive experience design from the traditional culture, the user's cognition and behavior, the user experience elements angle, and discusses the video APP interactive experience design innovation strategy. Video APP interactive experience design should be in the cultural heritage, based on respect for the user's cognitive and behavioral rules, grasp the elements of user experience design, to achieve the design of innovation and breakthrough.