With the development of aging society, it focus on providing the innovative ideas of elderly products design, and improving it's quality of service and economic growth, by the study of products demands for the group of elderly consumers. Based on the core design concept of concern and CEE modular design method, it provides discourse of development tendency of elderly products from three aspects: containment, usability, and economy for products. It demonstrates that the study on development tendency of elderly products has direct effects on products innovation and value promotion, regarding the research on a set of elderly outdoor travel products as the case.