It aims to explore the idea and methods of modern product packaging design according to the excessive paying attention to packaging decoration effect and ignoring the problem of human experience, packaging function, environmental protection, and the resulting visual fatigue, packaging waste and waste of resources. Based on "out of thin air" philosophy and aesthetic conception analysis, from the perspectives of aesthetic artistic conception and design concept, the influences of "out of thin air" on packaging design, the connotation and characteristics are discussed."Out of thin air" philosophy and aesthetic artistic conception has a positive effect for modern packaging design, and the construction of "energy-saving, environmental protection" society.