It aims to study the strategy of product packaging design based on user experience. It analyzes the characteristics of the three levels of user experience and user experience of product packaging design, and then puts forward the corresponding product packaging design strategy. In the instinctive level, design a unique form, use the attractive materials. In the aspects of the behavior, transform the original structure, improve the use of experience, expand the use of function, enhance interactive fun. In terms of the reflection layer, create interactive experience to stimulate the creativity of the user and create emotional experience, cause self cognition, cite people introspection of sustainable design.