It explores the basic strategy and design methods of product package in customization era, in order to better adapt to the development trend of the personality and customization in future. It has carried on system analysis to package requirements, combine with the case and practice, and put forward macroscopic strategy and specific methods of design from how to reduce cost, save resource, environmental protection and sustainable development and so on. The results show that first of all, it need to make overall planning from package structure, material and production process. The second, production may use relatively uniform package container to which have Similar volume, and distinguish the different production types and market positioning by "face label". At last, it summarizes some enlightenments to the other packaging design at present.