It aims to analyze the existing bike-sharing system (BSS), BSS existing main problems, put forward the corresponding improvement measures and solutions from the perspective of service design. Using the user experience map and service blueprint as a tool, by service design thinking and methods, it systematically analyzes typical intelligent BSS. In order to improve the user experience as the center, in the context of large data, it puts forward the optimization model of users, companies and government co-innovation, through cross-border business integration, and policy incentives to guide users to consciously maintain personal credit, to promote the business environment as a whole to upgrade iteration, the theory of service design can bring new ideas to solve the problem of BSS.