Abstract
						
					
					
					
						
						
							It aims to study on the trend of design methodology and design practice under the context of knowledge economy and network society. It researches the iteration of contemporary design concepts, based on the theories of Internet and Information Technology, New Economy and Networked Society. The theories of Enthnography, Cognitive Behavior, Sociology, Organizational Behavior, will become the basic theories of contemporary design studies. Design concern is undergoing the shift from tangible and visible to the intangible and value after going through the design stages of Universal Design, Information Design, Social Innovation and Sustainable Design, also, design theory began to turn from empirical analysis to system integration. Service design and Policy design is no doubt a main issue of global design practice for some time to come. Meanwhile, globalization and network society will result in shift of the design right from intensification to distribution.
						
						
						
					
					
					
					
					
					
					 
					
					
					
					
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									WANG Guo-sheng. 
									
									Right Shift in Design Paradigm Shifting[J]. Packaging Engineering. 2017(10): 1-4 
								
							 
						 
					 
					
					
					
						
						
					
					
						
						
						
							
								
									
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