According to the characteristics of fresh egg, the work aims to propose an innovative packaging structure design that has an outstanding cushioning structure and sales promotion function. Based on the "six steps method" for transport packaging, the package design was oriented to protect the eggs primarily. First, the logistics environment data of the eggs were collected. Second, the mechanical properties of the egg itself were obtained by experiments. Then, environment-friendly paper packaging materials were used for the packaging design. Finally, the testing samples were created and the package performance tests were performed according to the environment data of transportation. The eggs and the package had no damage after the random vibration test and the shock test in which the equivalent drop height was set at 1.2 m. In conclusion, the experimental results show the packaging design has good performance in cushioning, portability and sales promotion.