The UV matte ink formula suitable for gravure printing line, with adaptability for gravure printing line and low VOCs content, were experimentally studied, to achieve high-speed, environment-friendly printing. Corresponding testing equipments were used to test and compare the performance parameters of the new UV matte ink, mainly including the fineness, the viscosity, the drying time and the VOCs content; at the same time, the quality of printed cigarette packaging products was compared, including grind arenaceous degree, color and so on. The detection performance of the new UV matte ink was excellent in all tested items, and met the basic conditions of high-speed gravure printing; and compared with the traditional screen printing process by the visual and touch experiments, finding that the visual effect was almost the same, but by the hand touch experiments, the matte particles on the products prepared by gravure printing were more delicate, with stronger matte feeling. The new UV matte ink described in this paper was energy-saving, environment-friendly, and suitable for gravure printing line, and could thus greatly improve the production efficiency.