This article studied the method and steps to perform carbon footprint calculation of commercial brochures, and put forward the existing problems in calculating carbon footprint of print products and the corresponding solutions, in order to provide reference for the carbon footprint calculation of commercial brochures or published prints in China, so as to identify the critical control points for reduction of GHG emissions with the purpose of promoting sustainable development of China′s printing industry. In combination with the actual production data of commercial printing enterprises, carbon footprint quantification study of prints was conducted using commercial brochures in shopping malls as an example, and the influencing factors were comparatively analyzed. The case study on the partial life cycle GHG emissions of the sample print product, from raw material acquisition, product manufacture up to the point where the product left the production site, based on calculated CO2 values indicated that the CF of a commercial brochure was 0.17 kg, among which 55% was from paper, 15% from other raw materials and 22% from production.