The characteristics of commodity packaging in the E-commerce mode were researched, the problems in the fresh products′e-commerce packaging were analyzed, and the countermeasures were proposed. The fresh products E-commerce and its business mode were reviewed by means of literature research, big data analysis, network investigation and online shopping experience. The characteristics of e-commerce packaging were compared to the traditional transport packaging and sales packaging, the existing problems of the fresh products′ e-commerce packaging were analyzed, and the countermeasures were proposed. There were several problems of the fresh products′e-commerce packaging, such as the lack of standards and regulations, low fresh keeping effects, insufficient environment friendliness, and poor user experience, which remained to be solved. Demand for E-commerce packaging will increase as a result of the rapid development of electronic commerce. Therefore, solving the current problems in E-commerce packaging, using proper packaging, reducing costs, and enhancing the online shopping users′experience will be the inevitable choice for optimizing the E-commerce packaging solutions and promote the development of E-commerce.