This study aimed to analyze the application system of cloud communications, cloud data analysis and service based on Internet, so as to achieve the remote maintenance and process guidance equipment value-added services. The machine project practice for the gravureand flexo equipment was established base on the Internet. Three layer cloud frame work including data platform and gateway, the printing enterprise private cloud and the manufacturer's service cloud were built by using the Windows Azure platform. The process and interface of equipment operating data to data gateway WCF service component was formed, the printing enterprise cloud ServiceBus communication module , the OLAP and machine learning platformofAzure, combined with equipment operation and process management data was built, and the formation of intelligent cloud services REST API platform of printing equipment was achieved. The results showed improved information service levels of large packaging and printing equipment, innovative application model of cloud management, which provided a practical application case about system . The above mentioned system combined packaging and printing equipment with cloud computing, which provided a new solution for the machine management and production practice of the equipment manufacturers and the printing enterprises.