City image design is studied from the perspective of brand image visual design of sports brand of Wuhan international river crossing section. The origin of the Wuhan international crossing section and the basic concept of city image built by sports brand are introduced. The visual trend of international and domestic sports brand image is studied， combined with Wuhan international river crossing section sports brand image-building cases is analyzed. Sports brand image has become a important way to transfer city image， culture and humanistic ideas to the world.