Organic integration of urban symbolization and humanistic care in urban visual image design is studied. Combination of culture and spirit of the city， as well as the current status of the visual design of the city′s international and domestic cities， by analogy argumentation methods， examples analyzed and interpreted as a comprehensive reflection of an urban cultural and social life as well as traditional and cultural aspects of visual symbols， how to reflect the city unique ethos. Digital image design includes both urban designer urban cultural understanding and recognition， but also should reflect the long-term needs of the city′s public awareness and demand for the development of the city itself.