It explores the sustainable development of urban visual image design method， and shapes the city brand image with vitality. Based on the concept of brand activation， it draws lessons from the latest brand activation concept to explore the possibility of urban visual image design. At the same time， through on-the-spot investigation， it analyzes the present problems existing in the urban visual image design in China. Based on future urban development vision on city image design analysis， urban visual image design requires three attributes： implanting， systemic， growing， based on this city of a good brand image to maintain long-term vitality and influence.