It analyzed the relationship between interactive advertising and media environment. Using interactive advertising as the research foundation， three aspects such as subjective， behavior and results of environmental media are classified according to interactive behavior and multiple design case， it analyzed the design application and demonstration of environmental media. At the same time，it discussed the development prospect of environmental media from the development level and information culture publishing cost point of view， further demonstrated in the process of development of urban economy and culture in the harmonious development of environment， give full play to the advantage of the media contribute to social sustainability. Through the analysis of the status and role of environmental media in modern advertising， it reflected the necessity of environmental media and interactive advertising combined with the development of space and its application.