Through the excavation and study of the theme， connotation and form of Lingnan cultural elements，new thinking and methods are provided for the innovation of souvenirs packaging design. It analyzed the meaning， characteristics of Lingnan culture， as well as the status and cultural orientation in Guangzhou tourism souvenir package design. Combined with typical examples from traditional materials， style， graphics and color etc，it discussed the application methods and effects using the ideological meaning and visual language of Lingnan culture. Only on exploring and researching the theme， meaning and forms of Lingnan culture elements， can we create a new thinking and method of souvenir package design and express national feelings effectively.