To research the color preference of daily-used electrical appliances. Using Tobii T60，the eye movement experiment is made by 42 subjects participated in which is designed to compare the color preference between little duck soybean milk machine and other daily-used electrical appliances. The analysis of the eye movement evaluation shows the significant differences between the different color and the same color soybean milk machine. Compared to the same color system， the subjects paid more attention to the most colorful soybean， but the position has little effect on the subjects. While compared with different color systems， light color is much easier to be acceptable. Furthermore， the subjects′fixation is different from different positions， but its effect is lower than the color. It shows that when subjects make judgments on color preference， these judgments are affected by focus of the fixation，psychological preference of color and visual stimulation.