Study the design methods and processes of cultural products. Starting from the concept model，research methods and design process，etc. of cultural product design，it summarized the research status of Qiang culture，the uniqueness， nationality and other connotation characteristics of their culture. Discussed the integration of cultural factors in product design welcomed by the consumer market， but also the integration of culture and design，culture and real life， the key elements of product localization and globalization， which is the important measure for contemporary national culture building， promoting the cultural creative and design services related to the development of industrial integration. It proposed the methods and ideas of Qiang culture integrated into the culture product design in modern life.