It studies the innovative design of interactive toys for children. Through market research analysis， access to data on children′s toys innovative design and a series of scientific method， it analyzed the deficiencies of children′s toys on the market，and users， consumers are eager to get improvement， and add some new functional or fun. Through innovative design of children′s toys， it improved the shortcomings of some existing children′s toys， the interaction，communication and other functions of children′s toys， as a media， to help children improve growth necessary ability in the play， and through the design practice to summarize some interactive toy design methods