Green Design of Visual Language in Product Packaging Design
ZHANG Li-lei, ZHANG Li-lei, QIAO Jie, QIAO Jie
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Tianjin University of Science & Technology,Tianjin 300457,China
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Issue Date
2015-04-03
Abstract
To study green design of visual language in product packaging design. Based on the core idea of green design, it analyzed the frame theory of green creative in visual language and packaging design, as well as the text, graphics, color of visual language,made in-depth understanding of green concept in packaging design. The elements of visual language includes text, graphics, color. In green design, green design concept of abstract, figurative, image forms packaging design core through visual elements, with consumer psychology and demand, so to make consumers understand the products.