It argues that feasibility of the "fashioning" design trend of household products helps development of household products industry. By means of comparison method， it analyzes and observes the inner connection between two dominant design categories， namely fashion and household products. Make analysis for reasons of "fashioning" phenomenon from multiple aspects and views with comprehensive discussion layer by layer. On one hand，fashion provides household products with advanced and referential marketing experiences of brands. "Fashioning" is an inexorable trend of development of household products. On the other， household products provides fashion a wider marketing space and a larger consumer market. All in all， the future development direction of domestic fashion brands is to open up the household products market.