Based on the study of traditional furniture， it discusses the value and significance of traditional crafts in the era of industrial design. In the context of the industrial age， with traditional Chinese Ming-style furniture and Scandinavian furniture as an example for comparison， it discusses the modern existence of traditional handicrafts，and explores the relationship between rationality aesthetic of modern industrial design and the perceptual aesthetics of traditional arts and crafts. The aesthetic of industrial civilization is not alien to the crafts aesthetic，but a rebellion and recurrence. In recent decades， a variety of products with strong craft-meaning being widely favored could also prove this point， and modern industrial design also need to step back and look at the tradition of arts and crafts to obtain nutrition for a fresh start.