It analyzes how to design the suitable products in the competitive market，revealed how to create the product design adapted to specific market and competitiveness using design research. Through the case study of mobile phone use scene，the process and methods are explained. It studies how to find the relationships between data in the phenomenon，to find real user scene to form design， comprehensive business mode and brand， to find the seed population of product core and build specific product user model. Taking the design process as example， it discusses how to make design right through reasonable design methods and process. Enterprise can survive owing to make the products right not good. Making the things right and designing the right products is the survival essence and the basic demand of enterprise to designer. Good design must be right design in the competitive market，right design is from strict design and the art insights of research process. No reasonable research process has not right solution，no the art insights has not good design.