To study how to design a beverage packaging. It introduced the definition of interesting design and the history of beverage packaging design，determined the value of interesting beverage packaging design， and made a detailed description of how to design a beverage packaging and attention in design. Interesting beverage packaging design can bring positive effects for social， economic and personal feelings， its design should be in four aspects such as color design， logo design， character design and form design，in order to create a sense of humor and kindness，but must be noticed when design accord with environmental protection and convenient concept.