Starting from the perspective of additional value of goods packaging， discuss the non-materials design strategy of online shopping packaging to acquire added value. It analyzed the impact of online shopping on packaging design， studied the design point of added value of general merchandise packaging compared with online shopping， in order to draw the design strategy in line with online shopping packaging special value attributes. Combined with the reality environment of online shopping and application base of Internet of things， look for realistic and feasible design methods of added value for online shopping packaging. Low-carbon environmental dematerialized functional design strategies provide the most valuable ideas for the online shopping packaging.