To study the relationship between visual experience and household product design and the innovative method of household product design applied to visual experience. It introduced the concept of "visual experience" from the aspects of visual elements to bring people different visual experience， based on the household products design，analyzed and studied the relationship between visual experience and product form performance， color performance， material performance. In the era of experience economy， product design is not only the tools or equipment for meeting people′s using function， but the media giving people a rich emotional experience. It can draw a design methods of household products to meet the people′s rich emotional experience through the study of the visual experience of household product