The Concept of "Super Flat" in Contemporary Commercial Packaging Design

ZHANG Hua, ZHANG Hua

Packaging Engineering ›› 2015 ›› Issue (2) : 34-37.

Packaging Engineering ›› 2015 ›› Issue (2) : 34-37.

The Concept of "Super Flat" in Contemporary Commercial Packaging Design

  • ZHANG Hua, ZHANG Hua
Author information +
History +

Abstract

To analyze the application of the "super flat" concept in current commercial packaging design. It introduced Japanese subculture design language such as animation and cartoons into contemporary commercial packaging design in influence of "super-flat" concept, and analyzed contemporary commercial packaging multi-view two-dimensional image, lightweight packaging materials, transparent and ultra-transparent symbolic and decorative packaging. Through "super flat" concept in commercial packaging design,it opened up the interactive application of "super flat" in the contemporary commercial packaging design, and led the generation of new forms and new ideas in packaging design.

Cite this article

Download Citations
ZHANG Hua, ZHANG Hua. The Concept of "Super Flat" in Contemporary Commercial Packaging Design[J]. Packaging Engineering. 2015(2): 34-37

Accesses

Citation

Detail

Sections
Recommended

/