The service design between design innovation and service development to establish ties were analyzed， a new service design method for the user. Through four elements of service design： the user， the service concept， the contact point， value-added services for system analysis， understanding customer value and needs. Current knowledge and services for diverse user needs intensive society， proposed by value-added services to optimize environmental services，service sales functions of three methods to strengthen services，adding new design opportunities，and to be demonstrated by the corresponding service design case，emphasizing service innovation entry point is the user experience and interaction， ultimately forming a system of thinking， for service design and innovation to achieve generation integrated solutions.