Objective To study some applications of augmented reality technology in printed matter. Methods The features of augmented reality and its applications in product exhibition, advertising, publications and posters were introduced. Through the production of augmented reality printing machine manual, the main application points of augmented reality technology in the printed matter were shown. Results The three-dimensional modeling could be superimposed on the printer paper specification. Conclusion Augmented reality technology could be applied in printing in various forms. It did not only give full play to the advantages of the prints, but also made the printed matter more interesting and readable.