Objective To obtain the cushioning property of wine package based on the parameters and circulation environment of the product, and then improve and optimize it. Methods Models of wine bottle and wine package were established by Pro/E, in both cases, drop impact simulation comparative analyses of different way and drop height were conducted by software of Ansys/LS-DYNA. Results The changing rule of stress-strain about the wine bottle and the whole package in the process of impact was obtained. Conclusion The most easily damaged places of wine bottle were the shoulder and bottom as revealed by the simulation experiment. Optimal design of wine bottle, cushion and package was accomplished.