Objective To better meet the requirements of exhibitions under the current situation that the exhibition equipments are not perfect. Methods The system was composed of Geneva mechanism, anti-sway mechanism and lifting mechanism to achieve smooth and intermittent operation of the machinery. A 1:20 model was built to analyze, calculate and optimize the major institutions, including Geneva mechanism, anti-sway mechanism and lifting mechanism. Adams and Ansys were then used for optimization and simulation. Results After analysis and optimization of various mechanical design and the simulation results, the requirements were met. Conclusion Results of simulation and optimization of the major institutions verified the feasibility of the exhibition machinery.