In order to achieve automatic packaging of fragrant incense hexagon section, a new type vibration feeding device was developed. Electromagnet was used as driving unit and modular units were established. The discrete PID control system control was used and the voltage and frequency values were adjusted to implement the amplitude change of vibration feeding. The experimental results showed that the dynamic performance of feeder is the optimal when the vibration force is 258 N and the frequency is 65 Hz; the device can do quantitative, timing, and directional alignment of incense stick for feeding after separation from material feeder; it can be applied in the automatic packing production line of incense stick.