A scheme of preloading was designed according to stress-strain curve of honeycomb paperboard under the first compression. The static cushioning performance of honeycomb paperboard under the second load was studied and compared with the performance under the first compression. The results showed that elastic preloading has less influence on cushioning coefficient curve; the effect of preloading to platform area on cushioning coefficient is significant; the minimum cushioning coefficient increases with the increase of preloading; the strain at which cushioning coefficient becomes stable increases with the elastic preloading, but decreases with preloading at platform area; the fluctuation range of cushioning coefficient decrease with preloading, and fluctuation disappears when preloading to platform area. The purpose of this research was to provide theoretic foundation for application of honeycomb paperboard under repeated impact condition.