In order to evaluate quality of packaging products comprehensively, accurately and objectively, an evaluation mode based on improved fuzzy comprehensive evaluation method was established. The basic flow of fuzzy comprehensive evaluation was analyzed. The traditional fuzzy comprehensive evaluation method was improved from three aspects such as factor weight, membership matrix and evaluation results aiming at the characteristic that packaging product design are driven by customer demand. Empirical analysis was carried out finally. The results showed that the evaluation mode is simple, feasible, and stronger operability.