The packages of distilled spirits were explored from the viewpoint of consumer by questionnaire. According to the survey results, consumer satisfaction evaluation system was established from three aspects including function, economy and environment. The weight of each factor was assigned by expert investigation and analytical hierarchy process (AHP), and estimation rating was defined by questionnaire of potential buyers in supermarket. Questionnaire reliability analysis was completed by using Cronbach . The case study showed that fuzzy comprehensive evaluation method is easily operational and credible, which can provide further research on consumer satisfaction improvement. The ideas and methods can be reference for other commodity packaging evaluations.