There are no unified standards and parameters for printing quality evaluation of heat transfer printing. To solve this problem, a group of experiment was designed, which imported heat transfer printing paper was elected and the samples were made from digital printing and heat transfer printing. The parameters such as printing density, printing solid, dot gain value, and relative contrast of heat transfer printing papers and fabrics were tested and analyzed. Based on the results, the printing quality evaluation parameters were put forward. The purpose was to provide reference for quality evaluation in heat transfer printing industry.