Dilemmas and Pathways of Digitalization-Enabled Green Transformation of Small and Medium-Sized Packaging Enterprises

ZHU Fangdong; GAO Lingqiang

doi:10.19554/j.cnki.1001-3563.2026.19.022

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (19) : 215-228. DOI: 10.19554/j.cnki.1001-3563.2026.19.022

Green Packaging and Circular Economy

Dilemmas and Pathways of Digitalization-Enabled Green Transformation of Small and Medium-Sized Packaging Enterprises

ZHU Fangdong^*, GAO Lingqiang

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Abstract

Driven by the "dual-carbon" goals and circular economy policies, the green transformation of small and medium-sized packaging enterprises (SMEs) faces constraints such as absent strategic guidance, limited resource investment, and insufficient capability accumulation, while existing studies lack a systematic analysis of the material recycling characteristics of the packaging industry and the typical dilemmas of SMEs. This study aims to diagnose the structural dilemmas of SMEs in green transformation, construct an analytical framework for digitalization-enabled green transformation, and propose practical pathways accordingly. Taking resource orchestration theory as the core framework and following the three-stage logic of resource structuring, bundling, and leveraging, this study combines literature research with case analysis to diagnose the structural dilemmas of SMEs, particularly liquid food and beverage plastic packaging enterprises, across the dimensions of digital infrastructure, data governance, recycled material utilization, talent reserves, green design, supply chain bargaining power, and value realization. The results show that the transformation faces high digital infrastructure investment and weak digital foundations in the structuring stage, difficult technology-business integration in the bundling stage, and weak ecological positioning with blocked value realization channels in the leveraging stage. Digitalization enablement follows the logic that digitalization features drive capability formation, capabilities support orchestration actions, and actions deliver transformation outcomes. Through the MVP model to consolidate digital foundations, AI-driven internalization of green capabilities, and certification acquisition with ecosystem integration to achieve value leverage, enterprises accomplish a stepped transition from data visualization to green capability formation and then to value leveraging, supported by the tripartite collaboration of enterprises, the industrial chain, and the government.

Key words

resource orchestration theory / green transformation of SMEs / digitalization enablement / plastic packaging / carbon accounting

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ZHU Fangdong, GAO Lingqiang. Dilemmas and Pathways of Digitalization-Enabled Green Transformation of Small and Medium-Sized Packaging Enterprises[J]. Packaging Engineering. 2026, 47(19): 215-228 https://doi.org/10.19554/j.cnki.1001-3563.2026.19.022

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