Farmers' Disposal Behavior of Pesticide Packaging Wastes from the Perspective of Cognitive-Behavior Gap Based on Cluster Analysis and Logistic Regression

LI Hailing; ZHENG Sirui; LUO Mingjun; GAO Yanfei

doi:10.19554/j.cnki.1001-3563.2026.07.025

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (7) : 213-222. DOI: 10.19554/j.cnki.1001-3563.2026.07.025

Farmers' Disposal Behavior of Pesticide Packaging Wastes from the Perspective of Cognitive-Behavior Gap Based on Cluster Analysis and Logistic Regression

LI Hailing¹, ZHENG Sirui¹, LUO Mingjun², GAO Yanfei^3,*

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Abstract

The work aims to investigate the pervasive "cognitive-behavioral disconnect" among farmers regarding pesticide packaging wastes (PPW) disposal, identify the differentiated characteristics of their behaviors and key influencing factors and provide a basis for formulating targeted and precise recycling policies. Based on survey data from 505 farmers, the cluster analysis method was employed to categorize them into four distinct cognitive-behavioral groups. A multinomial logistic regression model was then applied to systematically quantify the influence of factors across four dimensions of internal motivation, external context, packaging complexity, and demographic characteristics on behavioral change across these groups. The "high cognition-low behavior (disconnected type)" group was the most prevalent (43.6%), identifying it as the primary target for intervention. Packaging complexity (OR=1.51) significantly inhibited behavioral change, whereas the frequency of sorting behavior strongly promoted proper disposal among both the "norm-following type" (OR=5.18) and the "passive-compliant type" (OR=2.95). The effects of policy promotion (OR=3.15), environmental awareness (OR=4.32), and village cadre/Party membership status (OR=2.86) varied across groups and exhibited regional heterogeneity. It is concluded that the core obstacle to effective PPW recycling is the cognitive-behavioral gap, with packaging complexity and insufficient sorting skills being critical bottlenecks. Therefore, targeted interventions encompassing packaging simplification, skill empowerment, system optimization, and regionally adapted strategies are essential to foster synergistic governance among "enterprises, government, village collectives and farmers", ultimately enhancing recycling efficiency.

Key words

pesticide packaging waste / cognitive-behavior gap / farmers' behavior / cluster analysis / logistic regression / recycling behavior / targeted governance

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LI Hailing, ZHENG Sirui, LUO Mingjun, GAO Yanfei. Farmers' Disposal Behavior of Pesticide Packaging Wastes from the Perspective of Cognitive-Behavior Gap Based on Cluster Analysis and Logistic Regression[J]. Packaging Engineering. 2026, 47(7): 213-222 https://doi.org/10.19554/j.cnki.1001-3563.2026.07.025

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