Integrated Optimization of Fresh Agricultural Product Purchasing, Transportation and Sales with Quality Grading and Consumer Preferences

YIN Qiushuang; GE Xianlong; TIAN Qiang; YANG Lijuan; TANG Yan

doi:10.19554/j.cnki.1001-3563.2026.05.028

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Packaging Engineering ›› 2026, Vol. 47 ›› Issue (5) : 257-271. DOI: 10.19554/j.cnki.1001-3563.2026.05.028

Integrated Optimization of Fresh Agricultural Product Purchasing, Transportation and Sales with Quality Grading and Consumer Preferences

YIN Qiushuang, GE Xianlong^*, TIAN Qiang, YANG Lijuan, TANG Yan

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Abstract

The work aims topropose a full-chain integrated optimization approach to maximize the sales profit of chain-store retailers to address the loss issues in the fresh agricultural product supply chain caused by multiple echelons, poor coordination, and severe spoilage.Considering the impact of quality grading and in-transit deterioration on sales revenue, and incorporating customers' heterogeneous preferences for quality and price, a mixed-integer programming model with the goal of maximizing the sales profit of chain storeswas formulated. A two-level iterative algorithm was developed to solve the model. Numerical experiments were conducted to validate the effectiveness of the proposed model and algorithm, and a case study of Wushan plums in Chongqing was conducted for empirical analysis. Results showed that integrating spoilage control with quality grading further reduced waste, with discarded fruit accounting for only 3.06% of total supply. In conclusion, the proposed integrated optimization strategy—which incorporates consumer preferences and quality grading—effectively reduces intermediate handling and spoilage rates, thereby enhancing retailer profitability and providing quantitative decision support for economic viability.

Key words

agricultural product logistics / quality grading of fresh product / integrated transportation / two-level iterative algorithm

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YIN Qiushuang, GE Xianlong, TIAN Qiang, YANG Lijuan, TANG Yan. Integrated Optimization of Fresh Agricultural Product Purchasing, Transportation and Sales with Quality Grading and Consumer Preferences[J]. Packaging Engineering. 2026, 47(5): 257-271 https://doi.org/10.19554/j.cnki.1001-3563.2026.05.028

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