Children's Medicine Packaging Design from the Perspective of Color Psychology

SU Xia; YANG Yang; WANG Jinhua

doi:10.19554/j.cnki.1001-3563.2025.23.005

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (23) : 44-57. DOI: 10.19554/j.cnki.1001-3563.2025.23.005

Special Topic on Open Packaging Innovation Driving the Industrialization of Healthy and Nutritional Food

Children's Medicine Packaging Design from the Perspective of Color Psychology

SU Xia¹, YANG Yang^1,2, WANG Jinhua^2,*

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Abstract

The work aims to address the three critical shortcomings in children's medicine packaging, including dysfunctional color schemes, low recognizability, and lack of interactive engagement, so as to enhance children's medication compliance and improve parents' decision-making efficiency. Based on color psychology, the market sample analysis was conducted, involving 321 parent questionnaires, and interviews with 46 children. Then, an integrated "Color-Graphics-Interaction" design strategy was proposed. The use of high-saturation primary colors combined with taste associations was found to effectively alleviate negative emotions. Serialized color schemes integrated with geometric animal graphics significantly enhanced on-shelf identification. Furthermore, dynamic structural transformations and a progressive color-coded reward system effectively increased children's engagement and long-term medication compliance. The proposed strategy successfully integrates emotional comfort, efficient information communication, and behavioral guidance, establishing a replicable paradigm for child-friendly packaging design.

Key words

color psychology / children's medicine packaging design / medication compliance / packaging recognition / interactive design

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SU Xia, YANG Yang, WANG Jinhua. Children's Medicine Packaging Design from the Perspective of Color Psychology[J]. Packaging Engineering. 2025, 46(23): 44-57 https://doi.org/10.19554/j.cnki.1001-3563.2025.23.005

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