An Evolutionary Game Analysis of Governments, Enterprises and Communities in the Context of Green Circular Packaging

WANG Xiuli; ZHAO Haofang; JING Bo; YAN Xiao; YANG Jianglong

doi:10.19554/j.cnki.1001-3563.2025.15.003

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Packaging Engineering ›› 2025, Vol. 46 ›› Issue (15) : 24-36. DOI: 10.19554/j.cnki.1001-3563.2025.15.003

Special Topic on Sustainable Packaging Technology Innovation and Industrial Development

An Evolutionary Game Analysis of Governments, Enterprises and Communities in the Context of Green Circular Packaging

WANG Xiuli^a, ZHAO Haofang^a, JING Bo^b, YAN Xiao^a, YANG Jianglong^a*

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Abstract

To address the challenges such as fragmented policy implementation, insufficient motivation among logistics enterprises, and low public awareness in promoting green circular packaging in the logistics industry, the work aims to investigate the intrinsic collaborative mechanisms among governments, logistics enterprises, and community consumers. An evolutionary game model involving governments, logistics enterprises, and community consumers was constructed to analyze the interest conflicts and collaborative mechanisms among the three parties and identify the critical factors influencing their strategic choices. It was found that the strategic choices of the three parties evolved in stages. In the initial stage, all three parties tended to adopt conservative strategies and the government took the lead in shifting to an "innovative" strategy, entering Development Stage 1. Under policy incentives, logistics enterprises responded by "actively implementing" green circular packaging, forming Development Stage 2. Finally, under the collaborative effect of the three parties, the system converged to an ideal equilibrium point. Numerical simulations indicated that government measures such as increasing the proportion of circular packaging, reducing the implementation costs for logistics enterprises, and optimizing the consumer incentive system could promote the system to evolve toward a benign cycle. This research provides a theoretical basis for improving the policy system of green circular packaging, optimizing the operational models of logistics enterprises, and enhancing public participation and also offers practical references for multi-stakeholder collaborative governance in related fields.

Key words

green circular packaging / government-enterprise-community tripartite / evolutionary game

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WANG Xiuli, ZHAO Haofang, JING Bo, YAN Xiao, YANG Jianglong. An Evolutionary Game Analysis of Governments, Enterprises and Communities in the Context of Green Circular Packaging[J]. Packaging Engineering. 2025, 46(15): 24-36 https://doi.org/10.19554/j.cnki.1001-3563.2025.15.003

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